All In The Details, an event décor and rental business based in Big Lake Ranch in the Cariboo Regional District, has completed a major operational upgrade focused on inventory management, e-commerce and brand development.
Supported through Northern Development’s Small Business Recovery Consulting Rebate program, with $22,780 committed toward the $26,800 project, the initiative was approved in February 2023 and designed to help the business recover from significant disruptions caused by wildfires and the COVID-19 pandemic.
Operating since 2016, All In The Details experienced sustained challenges over several years as events were repeatedly cancelled or postponed. In early 2020, bookings and inquiries were exceeding expectations, with strong revenue forecasts for the year. When the pandemic halted weddings and events entirely, revenues dropped by more than 75 per cent, forcing the business into prolonged recovery mode.
Through this project, the business worked with a consultant to address three critical needs: developing a modern, interactive website with cohesive branding, completing professional photography of its full décor inventory and preparing for the integration of rental and inventory-tracking software within the website. Together, these upgrades streamline manual processes, improve customer experience and create systems that support future growth.
With automation reducing administrative workload and a stronger online presence showcasing inventory and services, the business anticipates a notable increase in revenue and the creation of new casual job opportunities. The improvements also allow the owner to shift focus toward business development and long-term investment.
Owned and operated by Lawni Langstaff, who holds professional certifications through the Wedding Planning Institute of Canada and the Institute of Wedding & Event Design, All In The Details is now better positioned to compete, grow and respond to future challenges.
This project demonstrates how targeted consulting support can help small businesses rebuild, adapt and emerge stronger, contributing to local employment and economic resilience across Northern BC.
