A couple of signs for a vibrant downtown

November 4, 2016


Two new welcome signs were officially unveiled today welcoming residents and visitors alike into Prince George’s downtown core.

The project was part of a $1 million Placemaking Enhancement Initiative by the Prince George Downtown Business Improvement Association, which included $250,000 in funding from Northern Development.

The project began in 2014 as part of the preparations for the 2015 Canada Winter Games, the city’s 100th Anniversary and UNBC’s 25th Anniversary. The project included the installation of wayfinding signs, landscaping, public art and façade improvements for a number of downtown businesses.

“These signs will help drive more consumer traffic downtown, supporting local businesses. Northern Development’s commitment to this project is part of an overarching strategy to support downtown revitalization, which in Prince George includes signage, façade improvements and the Love Downtown Prince George shop local program,” said Joel McKay, CEO, Northern Development.

“We are excited that we were able to work collectively with the city, Northern Development and our team at Downtown Prince George to introduce these significant and splendid representations of our downtown,” said Eoin Foley, president, Downtown Prince George. “These signs will serve to proudly promote and welcome residents and visitors to our downtown.”

The two new welcome signs, placed in strategic downtown entrance locations at Queensway and 5th Avenue, increase the visibility and identity of Prince George’s downtown. The signs demonstrate continuity of a wider wayfinding strategy for the city’s downtown, link into existing downtown signage infrastructure and utilize wood to create a connection with the surrounding environment and a long-term resilient finished product.

“We are pleased to see these signs in locations that will visibly showcase the pride in our downtown,” said Colleen van Mook, executive director, Downtown Prince George.

The signs were created by Northern Capital Wood Products, with site selection and preparation completed by the City of Prince George.


Colleen Van Mook
Executive Director, Downtown Prince George