As an entrepreneurial immigrant to Canada, Holger is an example of what can be achieved with the right mix of products, innovation and local business support in creating a new business venture. His passion for making quality meat products was inspired by his European farm upbringing; from the time he started high school he continued to advance his skills with theory and practical training in the old-style art of sausage making as well as business management. He operated an in-house butcher farm on the family farm until 2005 when the German economy began to decline and competition from surrounding supermarkets was increasing. That same year, he and his family decided to move to Canada to explore new opportunities.
The couple eventually settled in Telkwa, known for its extensive outdoor adventure activities, and Holger worked for a local meat co-operative for a year before setting up his own specialty meat business at home. His European-style products made with fresh local ingredients quickly became popular and the opportunity to take the business to the next level was soon apparent along with the need for more space.