Tumbler Ridge is turning the heads of new adventure seekers thanks to an exciting new marketing initiative supported by Northern Development. The Grizzly Valley ATV Club received $12,750 through the Marketing Initiatives program to partner with off-road powersport influencers and showcase the area’s incredible trails and outdoor adventure opportunities.
Working alongside the Tumbler Ridge Outdoor Recreation Association and the District of Tumbler Ridge, the project featured three adrenaline-filled filming events: the ATV Club’s Ostacruiser event, an adventure biking series and the Ridge Riders Snowmobile Club’s 2024 FMX event.
The result of these efforts was a high-energy series of professional videos and teasers produced by Velocity Video Productions Ltd., shared across YouTube, Facebook and Instagram. The Visit Tumbler Ridge YouTube channel alone saw more than 12,000 views on the UTV series alone and nearly 1,000 views on the adventure biking series, with thousands more on Facebook and Instagram.
Additionally, the ATV Club’s membership grew by 57% and online engagement proves that riders from across the country are eager to visit and explore the region’s trails.
Beyond the views and new memberships, these videos serve as long-lasting marketing tools for the ATV Club, the Tumbler Ridge Outdoor Recreation Association and the District of Tumbler Ridge, promoting local recreation, tourism and community pride for years to come.
