The North Cariboo Agriculture Industry Awareness and Marketing project is designed to address several key issues, including the lack of agricultural products available, and promotion and marketing of products. In addition, there is a need for farmers in the region to work together in order to have the best information on production, marketing, transportation, distribution and tracking of modern trends. The project is also designed to address the need for an increase in local food production to meet the increasing demand for local foods, and the need to further develop emerging sectors such as agritourism, farm gate sales, and alternative crops.
The North Cariboo Agriculture Awareness and Marketing project will promote agriculture and the associated tourism experiences associated to the local communities and visitors to the region, while supporting the agricultural producers of the North Cariboo. The marketing initiative consists of several components, which include brand development, farm fresh product mapping, highway sign development and installation, an information kiosk, and website enhancement.