Livestream broadcasting showcases international competition in Northern B.C.

In 2019, Caledonia Nordic Ski Club received a $20,000 grant from Northern Development through the Marketing Initiatives program towards this $40,000 project. This has been a funding partnership of Northern Development

CAMERA OPERATOR AND SPECTATORS ALONG THE COURSE DURING THE 2019 WORLD PARA NORDIC SKIING CHAMPIONSHIPS. PHOTO: BERGMEDIA PHOTOGRAPHY

In 2019, Caledonia Nordic Ski Club welcomed the world to Northern B.C. during the 2019 World Para Nordic Skiing Championships. This highly successful event, featuring the incredible talents of para athletes, was livestreamed around the world during the 10 days of competition.

To help showcase the talents of the athletes and the world-class facility, Northern Development committed $20,000 through the Marketing Initiatives funding program to assist with the costs of livestream broadcasting. This includes a mobile production studio, cabling, cameras, producers, camera operators and commentators.

“Hosting the 2019 World Para Nordic Championships was an incredible opportunity for Prince George and having live broadcasting created a valuable platform to share parts of our community with the world while celebrating the athletic talents at our facility,” said Kevin Pettersen, past president, Caledonia Nordic Ski Club and chair, 2019 World Para Nordic Skiing Championships Local Organizing Committee. “This was the first time Northern B.C. hosted any type of world championships and it was prudent to leverage the exposure as much as possible – livestream broadcasting helped achieve this.”

Preparing the facility for quality livestream broadcasting required more than three kilometres of cable connecting 17 unique camera positions. Alan March, a play-by-play commentator, and Steven Jamieson, an interviewer, were on-site to share their insights and observations of the championships with the world.

“It’s been absolutely phenomenal – I’ve traveled the world for the last eight or nine years doing various events and the levels of organization here are off the scale,” said March in an interview with the Prince George Citizen during the Championships. “I’ve done two Olympics and Paralympics and other major world events and everything has been top-drawer.”

Marketing Initiatives

The Marketing Initiative program provides funding to support new marketing campaigns or projects that position a community or region to take advantage of opportunities that support economic vitality and diversification. These marketing projects must be new initiatives that stand alone from existing marketing activities.

View Funding Program

Rocky Mountaineer and Quesnel Partner To Gain International Attention For Barkerville And The Cariboo

The tourism sector in the Cariboo region has seen a substantial boost in exposure thanks in part to this innovative regional marketing partnership. Regional, national, and international media all provided great coverage of the Rocky Mountaineer as well as the amazing regional tourist attractions in the Cariboo region, including historic…

View Story