Lillooet Launches New 'Guaranteed Rugged' Brand As A Key Part Of Tourism And Investor Attraction Initiative

In 2007, District of Lillooet received a $17,600 grant from Northern Development through the Marketing Initiatives program towards this $61,600 project. This has been a funding partnership of District of Lillooet and Northern Development

2012- Spectacular scenery, wildlife, and history are just around the corner. Lillooet, British Columbia’s best kept secret, is a “Guaranteed Rugged’ experience for those looking for an active lifestyle, within easy driving distance of Vancouver, Whistler, Kamloops and the Fraser Valley. That is the key message that the District of Lillooet developed as part of a comprehensive community re-branding initiative focused on attracting new investment, increasing tourism, and building community pride.

Under this project, a new community marketing video has been posted on the new District of Lillooet website.  The website showcases the area with breathtaking photography and delivers information to tourists on must-see sites. With their new online presence, Lillooet is now providing information on the local area’s developing wine industry in an effort to support the local viticulture industry, attract new investment to the sector in Lillooet, and to draw tourists to the community for wine tastings and related experiences.

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Positive Economic Impacts in Lillooet

Community profiles are effective, multimedia tools used by economic developers to engage with prospective investors in an effort to attract new business to a community or region. Each DVD or click on the website video is an opportunity to share Lillooet with one or more individuals and is leading to additional enquiries and visits. The new website and promotional material is also shared on an international scale as it has been translated in whole to ten different languages as part of Lillooet's continued focus on attracting investors and tourists from foreign markets.

Marketing Initiatives

The Marketing Initiative program provides funding to support new marketing campaigns or projects that position a community or region to take advantage of opportunities that support economic vitality and diversification. These marketing projects must be new initiatives that stand alone from existing marketing activities.

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Nechako Wilderness Council Launches Big River Country Regional Tourism Marketing Brand

This tourism marketing initiative has been a tremendous success for the tourism sector in the Vanderhoof economy. Prior to the project, the tourism operators were making individual yet somewhat limited progress on regional tourism marketing with a lack of community marketing supporting the promotion of wilderness tourism in the region.…

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