Joel McKay
- Chief Executive Officer

Joel McKay is the CEO of Northern Development, a regional development corporation focused on stimulating economic growth in Northern British Columbia. Joel joined Northern Development in June 2012, where he handled the Trust’s communications and marketing and research. Prior to that, Joel was assignment editor at Business in Vancouver Newspaper and a journalist specializing in coverage of B.C.’s natural resource industries.

Joel is an award-winning public relations professional and journalist and a proud British Columbian with family roots in the Robson Valley. He currently serves on Destination BC’s board of directors, the University of Northern B.C.’s Board of Governors and volunteers with the Rocky Mountain Rangers Regimental Association in Prince George. Joel, his wife Debra and their two daughters call Prince George home.

Reach Joel directly by email:

Brenda Gendron
- Chief Financial Officer

Brenda Gendron joined the Northern Development executive staff team in the fall of 2012.  She holds her Certified Management Account Designation (2005).  Brenda comes to Northern Development with extensive experience as a controller in the re-manufacturing industry sector and brings knowledge of company start-ups, project management and planning.  Brenda acts as a key point of contact for communities and non-profit organizations in Northern Development's Prince George region (see regional map).

Reach Brenda directly by email:

Derek Baker
- Director, Economic Development

Derek Baker is the Director of Economic Development at Northern Development and works collaboratively with communities throughout central and northern B.C. to identify economic development priorities and align them with funding and capacity building opportunities. While completing his Bachelor of Commerce degree at the University of Northern British Columbia, Derek was an Economic Development Intern at the Trust. Upon graduation, Derek immediately began a career in Community Development by working with the Prince Rupert and Port Edward Economic Development Corporation. Derek also has significant experience in the industrial sector, having worked with the proposed Pacific NorthWest LNG project. Derek is a strong advocate for the importance of Northern BC’s economy and looks forward to working with communities, non-profits and First Nations across the region to build a strong and diversified economy in central and northern British Columbia.

Reach Derek directly by email:

Felicia Magee
- Director, Business Development

Felicia Magee is the Director of Business Development at Northern Development. In 2018, Felicia joined the Trust as the Business Development Coordinator and in July 2019, was promoted to her current position as director of the business development department. In this role, Felicia strategically supports Northern B.C. businesses through the Supply Chain Connector, Northern Industries Innovation Fund, Business Façade and Competitive Consulting Rebate programs.

Prior to joining Northern Development, Felicia supported Prince George businesses during her four years working with the Prince George Chamber of Commerce.

Born and raised in Prince George, Felicia spent 13 years in Calgary and High River where she worked for six years with ATB in Calgary before returning to her hometown in 2013 to raise her own family.

Reach Felicia directly by email at

Holly Plato
- Director, Communications and Marketing

Holly Plato joined the Northern Development executive staff in January 2019 as the Director of Communications and Marketing. Holly only recently moved to Prince George from Winnipeg, Manitoba where she worked for nine years as a Senior Communications Advisor for the RCMP. In addition to an extensive corporate communications background, Holly also served as the Marketing Director for two shopping centres in Winnipeg prior to joining the RCMP.

At Northern Development Holly is responsible for the development and implementation of an integrated strategic marketing, communications and reputation management plan to maximize transparency, demonstrate impact, engage stakeholders, and advance Northern Development’s brand and mission.

Reach Holly directly by email:

Lori Moseley
- Executive Coordinator

Lori Moseley is the Executive Coordinator at Northern Development Initiative Trust. She provides a comprehensive range of executive and administrative support to the Chief Executive Officer, the Northern Development Initiative Trust board of directors, four regional advisory committees, and the Northern Development staff team.  This includes the management of the flow of information to and from the Chief Executive Officer’s office, organizing and ensuring the proper recording of the activities of the Northern Development Initiative Trust board of directors; ensuring timely response to a large number of highly sensitive inquiries and issues; and overseeing the day to day administrative operations of the Northern Development Initiative Trust office. Born and raised in Prince George, Lori spent eight years as a Nursing Unit Clerk with Northern Health prior to joining Northern Development in 2016.

Reach Lori directly by email:

Christine Gagne
- Partner Programs Manager

As the Partner Programs Manager, Christine is responsible for the day-to-day oversight of Northern Development's partner programs, including BC Hydro GO Fund, BC Hydro Peace Agricultural Compensation Fund and Connecting BC.

Christine is a familiar face as she previously worked at the Trust as Corporate Services Coordinator before returning in 2020 as Partner Programs Manager. Born and raised in Prince George, Christine spent a portion of her career in the Okanagan and Lower Mainland and has over 14 years’ experience in real estate, corporate and non-profit organizations.

Reach Christine directly by email:

Tess Elo
- Senior Financial Analyst

As the Senior Financial Analyst at Northern Development Initiative Trust, Tess is responsible for processing project reporting, month ends, payroll, project database maintenance, developing contracts, and updating/creating program forms.

Tess grew up in Vanderhoof and moved to Prince George in 2005. Tess started at the Trust part time in 2005 as a Casual Office Assistant and moved to Finance and Accounting Assistant in 2010. She joined the Trust full-time in 2011 as the Accounting Coordinator and moved to Senior Financial Analyst in 2015. She completed her bachelor’s degree at UNBC majoring in Accounting and Finance in 2018.

Reach Tess directly by email:

Taylor Morris
- Finance Coordinator

Taylor Morris is the Finance Coordinator at Northern Development. Taylor is responsible for accounts payable, reconciliations, administration, contract development and some project reporting review. She joined the Northern Development team in January of 2019.

Taylor was born and raised in Prince George. She graduated from the College of New Caledonia in 2018 with an Administrative Certificate. Prior to joining Northern Development Taylor worked in customer service for four years and in banking as a teller.

Reach Taylor directly by email:

Katherine Benny
- Communications Officer (Love Northern BC)

Katherine Benny is the Communications Officer (Love Northern BC) for Northern Development Initiative Trust. Her portfolio focuses on Love Northern BC, a shop local program designed to promote locally-owned, independent businesses in the Trust's service region. Katherine works directly with a variety of stakeholders, ranging from business owners to local government staff, to deliver this program effectively. Katherine began working with this program as a Communications Intern in 2016 before transitioning to her first full-time role as Corporate Initiatives Coordinator. Now, in her role as Communications Officer (Love Northern BC), Katherine is able to support a program she is deeply passionate about and is excited to watch it grow and flourish. Born and raised in Prince George, Katherine is a graduate of the University of Northern British Columbia with a BA in Environmental Studies.

Reach Katherine directly by email:

Anna Duff
- Communications Officer

Anna joined Northern Development in 2018 as the Communications Officer. Anna is responsible for creating and sharing information about the Trust, including its programs, initiatives and success stories, to its partners and stakeholders throughout the region through media releases, social media, the website and other avenues.

Anna holds a graduate certificate in Tourism Management (2020) from Royal Roads University and a Bachelor of Arts in English with a minor in Outdoor Recreation and Tourism Management (2015) from the University of Northern British Columbia. Following her post-secondary graduation, she worked in the tourism industry for three years before joining Northern Development. She currently serves on the board of the Prince George Public Library.

Reach Anna directly at

Jordan Hammond
- Funding Programs Coordinator

Jordan Hammond is the Funding Programs Coordinator at the Northern Development Initiative Trust, supporting a broad range of funding programs available to municipalities, regional districts First Nations and non-profit organizations in Northern Development’s services area. With previous experience in community economic development and grant program administration, Jordan coordinates the Trust’s project application intakes and related processes.

Born and raised in Prince George, Jordan is a graduate of the University of Northern B.C. and a previous Northern Development intern. Having lived and worked in a number of communities in Northern Development’s region including Fort Nelson, Smithers, Valemount, Williams Lake and Prince George, Jordan has a passion for northern and rural community living and for supporting community and economic development within the Trust’s service area.

Jordan re-joined the Northern Development team in 2017 from his previous position as Regional Economic/Community Development Officer with the Cariboo Regional District.

Reach Jordan directly by e-mail:

Ana Peasgood
- Business Development Coordinator

Ana grew up in the Robson Valley in the Village of McBride. She has a passion for rural British Columbia having resided in several communities in Northern Development’s region including 100 Mile House, Fort Nelson, Terrace and Chetwynd prior to moving to Prince George in 2018.

Ana has Commerce degree with a concentration in Leadership from Thompson Rivers University and holds a diploma in Accounting & Finance from the College of New Caledonia. Ana brings over 20 years of experience supporting northern communities through her professional and volunteer roles in the natural resource, public service, non-profit sectors prior to joining Northern Development.

Reach Ana directly at

Krista Metzler
- Corporate Services Coordinator

As Corporate Services Coordinator, Krista Metzler is the first point of contact for members of government and the public at Northern Development Initiative Trust. Before joining the team in October 2019, Krista earned more than 10 years of project administration experience focusing on project reporting and facilitating safety management systems in the petroleum and construction industries.

Born and raised in Prince George, Krista spent several years in Lloydminster, Alberta where she worked for five years as a Construction Technician with Husky Energy. Prior to joining Northern Development, Krista spent the past year as a Project Administrator with IDL Projects Ltd.

Reach Krista directly by email: