Joel McKay
- Chief Executive Officer
Joel McKay

Joel McKay is the CEO of the Northern Development Initiative Trust, a $300 million-dollar regional development corporation focused on stimulating economic growth in Northern British Columbia. Joel joined Northern Development in June 2012, where he handled the Trust’s communications and marketing and economic research and analysis. Prior to that, Joel was assignment editor at Business in Vancouver Newspaper and a journalist specializing in coverage of B.C.’s natural resource industries.

Joel is editor of the Don Rennie Award-winning Small Town P.R. Playbook, a Jack Webster award winning journalist and an alumnus of the Governor General’s Canadian Leadership Conference. In 2016, Kwantlen Polytechnic University honored him with a Distinguished Alumni award. Active in his community, he is the former Chair of Media Relations for the 2015 Canada Winter Games in Prince George and volunteers with the Rocky Mountain Rangers Association. Joel holds a Bachelor of Applied Journalism from Kwantlen Polytechnic University.

Reach Joel directly by email:

Brenda Gendron
- Chief Financial Officer

Brenda Gendron joined the Northern Development executive staff team in the fall of 2012.  She holds her Certified Management Account Designation (2005).  Brenda comes to Northern Development with extensive experience as a controller in the re-manufacturing industry sector and brings knowledge of company start-ups, project management and planning.  Brenda acts as a key point of contact for communities and non-profit organizations in Northern Development's Prince George region (see regional map).

Reach Brenda directly by email:

Derek Baker
- Director, Economic Development

Derek Baker is the Director of Economic Development at Northern Development and works collaboratively with communities throughout central and northern B.C. to identify economic development priorities and align them with funding and capacity building opportunities. While completing his Bachelor of Commerce degree at the University of Northern British Columbia, Derek was an Economic Development Intern at the Trust. Upon graduation, Derek immediately began a career in Community Development by working with the Prince Rupert and Port Edward Economic Development Corporation. Derek also has significant experience in the industrial sector, having worked with the proposed Pacific NorthWest LNG project. Derek is a strong advocate for the importance of Northern BC’s economy and looks forward to working with communities, non-profits and First Nations across the region to build a strong and diversified economy in central and northern British Columbia.

Reach Derek directly by email:

Renata King
- Director, Business Development

Renata King is a certified management consultant (CMC) specializing in business and community development. She started her career in Toronto with the Hudson Bay Company moving through a number of management positions until she took over as general manager of the Toronto Distribution Center – the first female executive in distribution in the company’s 325 year history.

After moving her young family to B.C. in 1994, Renata became the executive director, economic development for the North Okanagan region. In 2000, Renata joined the Business Development Bank of Canada and spent ten years consulting to hundreds of small and medium sized businesses throughout B.C. and Western Canada. She became BDC’s vice president, consulting in 2006 and initiated the business competitiveness program with Northern Development. Renata will be expanding the business programs to support entrepreneurs in the central and northern region.

Reach Renata directly by email:

Holly Plato
- Director, Communications and Marketing

Holly Plato joined the Northern Development executive staff in January 2019 as the Director of Communications and Marketing. Holly only recently moved to Prince George from Winnipeg, Manitoba where she worked for nine years as a Senior Communications Advisor for the RCMP. In addition to an extensive corporate communications background, Holly also served as the Marketing Director for two shopping centres in Winnipeg prior to joining the RCMP.

At Northern Development Holly is responsible for the development and implementation of an integrated strategic marketing, communications and reputation management plan to maximize transparency, demonstrate impact, engage stakeholders, and advance Northern Development’s brand and mission.

Reach Holly directly by email:

Lori Moseley
- Executive Coordinator

Lori Moseley is the Executive Coordinator at Northern Development Initiative Trust. She provides a comprehensive range of executive and administrative support to the Chief Executive Officer, the Northern Development Initiative Trust board of directors, four regional advisory committees, and the Northern Development staff team.  This includes the management of the flow of information to and from the Chief Executive Officer’s office, organizing and ensuring the proper recording of the activities of the Northern Development Initiative Trust board of directors; ensuring timely response to a large number of highly sensitive inquiries and issues; and overseeing the day to day administrative operations of the Northern Development Initiative Trust office. Born and raised in Prince George, Lori spent eight years as a Nursing Unit Clerk with Northern Health prior to joining Northern Development in 2016.

Reach Lori directly by email:

Tess Elo
- Senior Financial Analyst

As the Senior Financial Analyst at Northern Development Initiative Trust, Tess is responsible for processing project reporting, month ends, payroll, project database maintenance, developing contracts, and updating/creating program forms.

Tess grew up in Vanderhoof and moved to Prince George in 2005. Tess started at the Trust part time in 2005 as a Casual Office Assistant and moved to Finance and Accounting Assistant in 2010. She joined the Trust full-time in 2011 as the Accounting Coordinator and moved to Senior Financial Analyst in 2015. She completed her bachelor’s degree at UNBC majoring in Accounting and Finance in 2018.

Reach Tess directly by email:

Taylor Morris
- Finance Coordinator

Taylor Morris is the Finance Coordinator at Northern Development. Taylor is responsible for accounts payable, reconciliations, administration, contract development and some project reporting review. She joined the Northern Development team in January of 2019.

Taylor was born and raised in Prince George. She graduated from the College of New Caledonia in 2018 with an Administrative Certificate. Prior to joining Northern Development Taylor worked in customer service for four years and in banking as a teller.

Reach Taylor directly by email:

Katherine Benny
- Communications Officer (Love Northern BC)

Katherine Benny is the Communications Officer (Love Northern BC) for Northern Development Initiative Trust. Her portfolio focuses on Love Northern BC, a shop local program designed to promote locally-owned, independent businesses in the Trust's service region. Katherine works directly with a variety of stakeholders, ranging from business owners to local government staff, to deliver this program effectively. Katherine began working with this program as a Communications Intern in 2016 before transitioning to her first full-time role as Corporate Initiatives Coordinator. Now, in her role as Communications Officer (Love Northern BC), Katherine is able to support a program she is deeply passionate about and is excited to watch it grow and flourish. Born and raised in Prince George, Katherine is a graduate of the University of Northern British Columbia with a BA in Environmental Studies.

Reach Katherine directly by email:

Anna Duff
- Communications Officer

Anna joined Northern Development in 2018 as the Communications Officer. Anna is responsible for creating and sharing information about the Trust, including its programs, initiatives and success stories, to its partners and stakeholders throughout the region through media releases, social media, the website and other avenues.

Anna graduated from the University of Northern British Columbia in 2015 with a degree in English and a minor in Outdoor Recreation and Tourism Management. Following her post-secondary graduation, she worked in the tourism industry for three years before joining Northern Development.

Reach Anna directly at

Jordan Hammond
- Funding Programs Coordinator

Jordan Hammond is the Funding Programs Coordinator at the Northern Development Initiative Trust, supporting a broad range of funding programs available to municipalities, regional districts First Nations and non-profit organizations in Northern Development’s services area. With previous experience in community economic development and grant program administration, Jordan coordinates the Trust’s project application intakes and related processes.

Born and raised in Prince George, Jordan is a graduate of the University of Northern B.C. and a previous Northern Development intern. Having lived and worked in a number of communities in Northern Development’s region including Fort Nelson, Smithers, Valemount, Williams Lake and Prince George, Jordan has a passion for northern and rural community living and for supporting community and economic development within the Trust’s service area.

Jordan re-joined the Northern Development team in 2017 from his previous position as Regional Economic/Community Development Officer with the Cariboo Regional District.

Reach Jordan directly by e-mail:

Felicia Magee
- Business Development Coordinator

Felicia Magee is the Business Development Coordinator at Northern Development Initiative Trust. Felicia joined the Trust in 2018. She is responsible for assisting on various business development programs here at the Trust, such as the Supply Chain Connector, Northern Industries Innovation Fund, Business Façade, Competitive Consulting Rebate and Connecting BC programs.

Felicia was born and raised in Prince George, after spending 13 years in Calgary and High River, Alberta working in the financial sector, she and her family moved back to Prince George in 2013.

Felicia joins the Trust after spending four years with the Prince George Chamber of Commerce, where she worked on supporting businesses throughout the city. She brings valuable experience in business development to the Trust and looks forward to helping businesses across Northern B.C. grow.

Reach Felicia directly by email at

Christine Gagne
- Corporate Services Coordinator

As the Corporate Services Coordinator, Christine Gagne is the first point of contact for members of government and the public at the Northern Development Initiative Trust. Born and raised in Prince George, Christine has over 13 years experience managing daily office functions, process redesign/improvement and ensuring efficient daily business operations in not-for-profit, corporate, and real estate office settings.

Christine started her career out as a legal assistant before spending many years working in real estate and has extensive experience in contract management and administration.  She spent numerous years working in the Okanagan and Vancouver before returning to her hometown of Prince George to join the Northern Development team in 2018. Prior to returning to Prince George, Christine was the Acquisitions and Investment Manager for Western Wealth Capital in North Vancouver, a wealth management company specializing in US real estate.

Reach Christine directly by email: