Pictured: Northern Development staff celebrate Plaid Friday.
November has come and gone and so has Plaid Friday, Love Northern BC’s response to the busyness of Black Friday.
“Plaid Friday is a fun event that local shoppers and business owners look forward to every year,” said Joanne Doddridge, Love 100 Mile House Community Champion and Director of Economic Development and Planning with the District of 100 Mile House. “Our local shops offer beautiful and unique products which make finding the perfect gift a breeze and their friendly customer service makes the experience so much fun!”
For the third consecutive year, Northern Development, through Love Northern BC, has encouraged residents throughout its region, from Lillooet to Fort Nelson, to support their local businesses during the holiday shopping season and throughout the year.
“Economically, it’s important that we focus on supporting local businesses throughout the year,” Doddridge continued. “They truly are the backbone of our community and they contribute so much to the area. Plaid Friday has really caught on in 100 Mile House and we’re eager to see it continue in 2020 and beyond.”
In 2019, 20 community champions organized Plaid Friday activities for their communities. Events varied, and included a scavenger hunts, selfie contests and late night shopping extravaganzas, to name a few. These activities not only boost sales at locally and independently owned businesses, but also raise awareness about the benefits of keeping money in the local economy.
Staff members at the Trust also participated in Plaid Friday festivities by wearing their best plaid.