This month, we’re featuring Samuel Cawkell, Manager of Economic Development at Northern Development Initiative Trust. Passionate about rural innovation and collaboration, Samuel shares what inspired him to join the Trust, the highlights of his work and what continues to motivate him about driving economic growth across Northern BC.
Can you share a bit about your background and what brought you to the Trust?
Before joining Northern Development Initiative Trust, I spent nearly five years supporting Vancouver’s Bike Share Program. That experience taught me the importance of developing customized and effectively structured programs to meet the diverse needs of different community groups. I saw firsthand how programs to improve access to convenient and affordable transportation could positively impact local businesses and reduce the equity gap within a city. It sparked my interest in viewing work through a community impact lens. The opportunity to contribute to administering funding programs that support a region as vast and varied as Northern B.C. through the Trust was a natural next step! And an exciting one!
What has been a professional highlight of the past six months?
One of the most rewarding aspects has been gaining a deeper understanding of rural economies. These communities are on the front lines of Canada’s resource sectors, driving innovation and advancing sustainability in industries like forestry, mining, oil and gas, fisheries and aquaculture. Despite facing unique challenges, rural areas consistently demonstrate resilience and adaptability. There is no one-size-fits-all approach to rural development, and that’s what makes these communities both dynamic and essential to B.C.’s future.
What project or accomplishment are you most proud of? Why?
One standout project for me is Tourism PG’s Nanguz ‘an Market in downtown Prince George. This container market offers a creative solution to the common challenge of finding affordable retail space for entrepreneurs and small businesses. I have friends who’ve struggled with the high costs of commercial space, so seeing this market come to life was especially meaningful. It’s now a vibrant hub filled with music, community and connection. Watching people gather and engage in a space that supports local business and brings people together is exactly what I love about this work.
How have you grown professionally since joining Northern Development?
My work at the Trust gives me the opportunity to have conversations with business owners from across the region and one of the most rewarding parts of my job is seeing the opportunities that come from knowledge sharing. If I’ve learned anything from working with the business community, it’s that the learning never stops. Challenges are complex, the people we serve are diverse and things are always changing. The best way forward is to show up curious, ready to listen and open to being wrong.
What initially drew you to non-profit economic development work in Northern B.C.?
While it wasn’t what initially brought me to this field, it’s supporting non-profits that keeps me motivated to continue the work. Non-profits play a huge role in shaping vibrant and inclusive communities by creating opportunities in arts and culture, recreation, education, and support for underrepresented groups. Providing funding to help these organizations grow and become more sustainable is incredibly rewarding, especially when you see the lasting impact they have in the places we call home.
What advice or message would you share with someone who wants to make a difference through economic development work?
Don’t be afraid to make mistakes because they are part of the process. What matters most is how you respond. Be open, honest and willing to learn. Integrity means having tough conversations and taking responsibility when things don’t go as planned. If you approach this work with curiosity and a commitment to growth, you’ll make a meaningful impact.
