On May 27, Monogram Communications was named Small Agency of the Year – Gold by the Canadian Public Relations Society (CPRS). Founded in 2019 in Prince George, Monogram began as a solo venture and has since expanded to serve clients in a wide array of sectors, including BC Housing, the Canadian Red Cross, Canada Games, many more by a team of employees and collaborators spanning Vancouver Island to P.E.I.
“It was a risk to start a national agency in a more remote location, but after seeing professionals from large cities like Calgary and Vancouver in our region meeting local and industrial communications needs, I took on the challenge to build a collective of professionals who had the education and expertise, and – most importantly – the relationships and relevance to support clients in communities we were from ourselves,” said Alyson Gourley-Cramer, CEO and Founder of Monogram.
In April 2024, Monogram was approved for a $19,500 Competitiveness Consulting Rebate from the Trust to support strategically sustaining their remarkable growth. The boutique communications firm will receive expert support from an external consultant who will help align the fully remote team and create custom processes to support their future growth. A specific focus will be placed on the five core components of their operation: vision, people, data, process, and traction.
The project is forecasted to span 12 months, creating ample opportunity for the consultant to understand the company’s culture and deliver a strategic business plan, detailed quarterly plan for each employee, accountability chart, process documents, and more.
The Competitiveness Consulting Rebate provides a rebate to small and medium sized businesses in eligible industries for customized consulting services that focus on increased resiliency, productivity, revenues, profitability, and/or job creation.
