On November 26, 2021, Love Northern BC celebrated the fifth anniversary of Plaid Friday in Northern B.C. This annual campaign is designed to support independent businesses through an array of Plaid Friday celebrations in dozens of Northern B.C. communities. Shoppers in festive spirits wear plaid as they begin their holiday shopping by supporting local businesses and indulging in unique products and goods.
Throughout Northern Development’s service region, community champions in Love Northern BC communities organize festivities to encourage residents to join the celebrations and support the businesses that contribute to the community’s vibrancy.
Love Lillooet organized a Plaid Friday Winter Market featuring local artisans with live music, hot drinks and refreshments. The evening ended with a decorated car parade through town honouring frontline workers. Eddie the Eagle, one of the Trust’s carved ambassadors, travelled to Lillooet to participate in the festivities. Check out our upcoming December newsletter for pictures of the celebrations.
In the northwest, Love Houston engaged the community through a live-streamed light-up event in Steelhead Park and the Light-Up Parade to bring the holiday spirit to people’s homes in a safe way. Finn the Salmon, another carved ambassador, spent time in Houston preparing for the celebrations and participated in the parade. The December newsletter will have more pictures from his time near the world’s largest fly-fishing rod.
Love Northern BC held “A Hunting We Will Go” contest on Facebook, with 20 plaid prize packages available to be won. To enter the contest, people had to correctly identify which facility the carved ambassadors were visiting.