In Charlie Lake, Recon Environmental is a fledgling environmental consulting service company for the oil and gas industry. Established in 2023, they provide high-quality environmental management solutions, focusing on reclamation and restoration. With their procedures and practices well-established, Recon Environmental realized the additional business that could be drummed up through an improved corporate resume and stronger online presence.
Their approach to this advancement opportunity was two-fold: first, they identified a professional consulting company to guide them through the creation of a business-to-business (B2B) marketing strategy, visual brand identity, professional website, search engine optimization, social media training, and branded corporate resume.
Second, Recon applied to Northern Development for a $4,129 Competitiveness Consulting Rebate. Their successful application allowed them to recoup 50 percent of the costs of their market development project, providing immediate and long-term benefits to the company. The seven-month project provided Recon with training and resources to better communicate their unique skillset and approach to more businesses, resulting in the realization of a niche market for its services.
“The marketing materials developed during this project have helped Recon to effectively communicate its unique identifiers,” said Lindsay Routledge, owner, upon the project’s completion. “This project has produced economic benefits for Recon by providing operational cost saving and is expected to have additional economic benefits related to the leads it has produced. Specifically, our professional digital presence has led to networking opportunities with new clients and professionals in other jurisdictions. These relationships are forecasted to generate additional revenue and employment.”
The operational cost savings come from the realized benefits of hiring efficient, experienced professionals to provide marketing services, instead of Recon trying to do the work themselves. The in-house marketing approach would have resulted in less efficient work as staff attempted to learn how to best market the company, and also detract from their area of expertise: environmental management solutions.
The Competitiveness Consulting Rebate supports small and medium sized businesses throughout the Trust’s service region. It is a funding program that continuously accepts applications from businesses in a wide range of industries, including accommodation, manufacturing, transportation, and industrial supply chain. Visit the program page to view all the eligible industries and eligibility criteria.
