Small Town Love shop local campaign lands in Williams Lake

June 18, 2015

Small Town Love landed in Williams Lake’s Boitanio Park earlier this month as hundreds of people turned out to celebrate the city’s new shop local campaign.

Small Town Love, a partnership between Northern Development, Quesnel-entrepreneur Amy Quarry and nearly two dozen communities throughout the region, is fast becoming one of the largest shop local marketing efforts in North America. It now includes 24 communities and more than 1,000 independently owned businesses stretching from 100 Mile House to Fort Nelson, and Valemount to Haida Gwaii.

The event at Boitanio Park earlier this month marked the launch of, signalling the Cariboo city’s entrance to the program. The website features stories, photographs and a search function to quickly find the city’s most interesting, unique and independently-owned businesses.

Love Williams Lake launched with 56 businesses, and new businesses can be added to the marketing effort on an ongoing basis. The event in Williams Lake featured food, on-stage and children’s entertainment, prize draws, grab bags and a marketplace that featured a number of participating businesses.

Check out the slideshow to see more of the event, and don’t forget to visit and