LNBC Easter Egg-Stravaganza a hopping success

May 3, 2022

Love Northern BC’s (LNBC) Easter Egg-Stravaganza returned for the second year between April 14 to 21. The digital contest offered participants the opportunity to win one of three $100 Support Local BC gift certificates – valid for any of the 1,800 businesses on Support Local BC’s website.

Through organic and paid social media advertising, participants were encouraged to visit LNBC’s website and add three businesses to a “Favourites List” in their account. This activity encouraged users to explore LNBC’s website and become familiar with one of its digital tools.

LNBC communities, including Love Taylor and Love Tumbler Ridge, also shared the contest on their Facebook pages to extend the reach of the contest.

Winners were randomly selected on April 22, with prize recipients living in Tumbler Ridge, Williams Lake and Prince George.

Easter eggs were placed on community maps.

LNBC is Northern Development’s shop local program which connects people with independent locally-owned businesses throughout the region. The program is designed to deliver unique online marketing campaigns in communities throughout the region that celebrate independent locally-owned businesses with an aim to strengthen their competitiveness and keep more dollars in the local community. The program is delivered in partnership and collaboration with communities throughout the Trust’s service area.