The small town of Likely began in the 1920s as a gold rush town and to this day has strong industrial roots. This project is an important component in growing the tourism sector and diversifying the local economy in order to create additional employment. Under this project twenty four new directional signs were installed along the original Gold Rush Trail which features an alternative wilderness circle route connecting Likely to Wells and Barkerville. Many informational signs were also installed to inform people of the many heritage gold rush attractions, and travel information.
2012- The rural community of Likely has focused on increasing tourists' awareness of local history and tourism experiences by developing and installing 36 new directional and tourist information signs in areas surrounding the community. With financial support from Northern Development, Likley has posted these signs on highway 96, 27, 105, and 115 to inform tourists about the rich history of Likely and the surrounding area in an effort to draw new visitors into the historic townsite and local businesses.
"The kiosk signs in Likely are very noticeable - they have all kinds of information on the history, flora and fauna and route maps of the rivers. That's unique to anywhere in the province. You can't pull off the road and get that kind of information in our national parks!"Mark Savard, Owner, Red Shred Bike and Board Shed, Williams Lake
Positive Economic Impacts in Likely
The new signage increases the quality of the visitors' experience while in the community. In addition, the project helps to raise visitor awareness of the tremendous opportunities for kayaking, camping, and exploring history throughout the Likely area. These efforts are focused on attracting active outdoor enthusiasts and increasing the number of people travelling to and through Likely.
In 2006, the visitor information centre in Likely saw 729 visitors. Since the installation of the signage, the visitor information centre has seen a steady increase with 2,084 visitors stopping in 2009.