Under this project, the Cache Creek Chamber of Commerce has installed two Cache Creek community information billboards at the intersection of Highway 97N and Highway 99. As a result, the community is seeing increased traffic flows, tourism visitors, and commercial business activity. This is providing a level of support for local businesses by ensuring passing motorists are aware of local services available in Cache Creek, and driving traffic into the community's small downtown district.
Cache Creek Invites Motorists To Stop, Visit, and Explore Local Businesses
Cache Creek Chamber of Commerce
For small communities situated along major transportation highways, it is important to inform travellers about available community amenities to draw tourists and support local spending in the community.
"Since the two billboards were erected in 2007, the community has measured a significant number of visitors, who made use of our services because of these signs. Partnership funding with the assistance of Northern Development was the key to getting this project together. Our surveys have measured an increase of nearly 6% in visitors from the Highway 99 & 97 corridor."
Ben Roy, Billboard Project Committee, Cache Creek Chamber of CommercePositive Economic Impacts in Cache Creek
The new signage is giving Cache Creek businesses the opportunity to attract tourists and travellers by highlighting the available amenities in the community. These billboards inform, encourage and direct visitors to the abundant vacation destination opportunities available in the Village of Cache Creek and outskirts, including Thompson-Nicola Regional District Area I.
The tourism facilities of the region are now much more visible, thanks in part to the new signage, and local establishments are seeing new revenues a result. The signange has increased the tourist traffic in the village centre, and has become a valuable resource for community business and travellers alike.
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